Climb's M&A Weekly: Climb Advises Onfolio on acquisition of DDSRank

Onfo acquires DDSRank and Databricks strikes another billion dollar deal

Welcome to Climb Advisor’s weekly deal newsletter highlighting transactions announced last week across the B2B tech landscape.

Climb Advisors is an M&A and credit advisory firm focused on B2B software and services companies in the range of $5m to $100m+ enterprise value. We guide CEOs and business owners through the process of selling their business & assist investors in sourcing & closing great deals. We love to talk markets and share beneficial information - please reach out any time.

Onfolio (NASDAQ: ONFO) acquires DDSRank — Climb serves as advisors to Onfolio

Overview: Onfolio is a diversified digital holding company with a recent focus on acquiring profitable marketing agencies. DDSRank provides SEO & PPC services to dental providers across the United States. Onfo acquires ~$200k in ebitda with this deal and sees substantial growth opportunities ahead. Read more here — and if you own a profitable agency you’d look to sell please do get in touch.

Climb Comment: We’re delighted to close our second deal with Dom Wells & the team at Onfolio. Quote from Dom below -

 "DDS Rank was an obvious acquisition for us. While it is much smaller than our next anticipated acquisition and other acquisition candidates in our pipeline, it has very significant untapped potential. We believe we can increase annualized revenue to more than $600,0000 and EBITDA to more than $400,000 in a matter of months." 

This deal was completed in a similar structure to their recent RevenueZen acquisition (which Climb also advised on) in that roughly 1/3 of the purchase price was paid in cash, 1/3 in preferred shares, and 1/3 in a seller note. This deal closed around a 3x ebitda multiple and provided great liquidity & upside for DDSrank shareholders and cashflow + expansion opportunities for Onfolio. Verticalization can be a major advantage in the agency space and the dental field is attractive for a number of reasons. Kudos to all & we look forward to closing more great deals with Onfolio in the future.

KKR and CD&R backed Cloudera acquires Verta

Overview: Cloudera relaunched as a data lakehouse following a $5.3B take private deal in June 2021, helping companies secure, analyze and manage data which can then be used in AI applications. The Verta acquisition accelerates their AI development, particularly in managing machine learning models. The Menlo Park based company had previously raised $16M with their team is expected to remain post-transaction to help run and expand Cloudera’s AI tooling. Read more here.

Climb Comment: Continuing one of the the major themes in M&A (and tech broadly) of the last two years — data management as it pertains to implementing and running LLMs in an enterprise construct. As in most things tech the direction is for capabilities to move from highly technical users down to business users & end customers. Verta provides an ‘AI workbench’ where users can select models, use pre-defined prompts, and manage datasets. Cloudera will leverage these tools for a range of customers & also add a team skilled in AI.

Databricks continues spending streak with deal for Tabular

Overview: Regular readers will remember Databricks’ deal for Lilac AI appearing in one of our March publications, alongside their acquisition of Mosaic ML and investment in Mistral. This recent investment spree shows no sign of slowing down, with their announcement of the addition of data management company Tabular, for a sum which reportedly tops $1B. Tabular’s team of 40 will also join Databricks post-transaction. Read more here.

Climb Comment: Yet another deal focused on the management of enterprise data as it pertains to AI. If we had to point to a singular theme in large cap tech M&A that would be it. Orgs worldwide and across industries are scrambling to implement AI or at least to telegraph to the market that they’re implementing AI, and the first hurdle to clear there is clean and structured data.

Tabular, founded by ex-Netflix executives, & Databricks were both early innovators of the ‘data lakehouse’ - basically a standardized ‘processing center’ sitting on top of massive enterprise repositories. Together they’ll further create data interoperability, enabling enterprises to worry less about data formatting and interplay between systems.

Rockbridge Growth Equity enters digital media space with acquisition of Vici Media

Overview: Middle market PE firm Rockbridge has acquired a majority stake in Vici Media as they aim to form a new digital media platform. Based in Philadelphia, Vici offers local media companies and independent agencies a set of white label marketing and advertising solutions such as sales training, digital media planning, online ad buying, reporting and campaign optimization. Read more here.

Climb Comment: Exciting new platform deal for Rockbridge, a $1.7B AUM firm who have made a number of digital media investments since 2007. Vici specializes in white labeled solutions around maximizing paid media spend. Strong capabilities in the more technical aspects of media buying make this an attractive start to a platform - it’s easier to ‘plug’ customers/revenue into a platform that has strong technical chops than trying to build those capabilities in house across a disparate group of companies. Expect to see add-on acquisitions announced here & kudos to all.

Infinite Reality acquires Action Face to deepen fan and customer engagement for their clients

Overview: Infinite Reality is acquiring Action Face and their AI-powered avatar creation platform. Action Face’s technology, which creates lifelike, 3-D avatars from a single selfie, will be integrated into the acquirer’s current platform, as they aim to improve business outcomes for brands and creators by enabling more dynamic and personalized interactions between them and their customers. Read more here.

Climb Comment: IR holds a number of brands, including the Drone Racing League, an XR/AR production studio, an influencer talent agency & a digital marketing agency. They’re backed by a long list of impressive names including Lerer Hippeau, MGM, T-mobile Ventures, IAC, & Steve Aoki, and they bill themselves as an ‘innovation company’. Here they acquire Action Face in an all stock deal which values IR at $3.5b.

Action Face has created an IOS app which creates personalized avatars for users which can be customized and then shared across social media platforms. The inspiration came via a partnership with the NBA & a desire to give consumers the opportunity to experience their own likeness on a ‘digital action figure’.

Podcast of the week

We enjoyed this interview with Hamilton Helmer, author of the 7 Powers: The Foundations of Business Strategy (highly recommend to read this too) and one of the one of the world’s leading experts on business strategy. His thoughts around AI’s impact on competitive advantages and barrier to entry are particularly relevant / interesting.

Thanks for following along & hope you found something useful or interesting.

All the best,

Nick

Nick Cellura

Principal, Climb Advisors

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