Climb Advisors Weekly M&A Deals Newsletter

Tango acquires Locatee, Healthy Together buys Kinsa Health

Welcome to Climb Advisor’s weekly deal newsletter highlighting transactions announced last week across the B2B tech landscape.

Climb Advisors is an M&A and credit advisory firm focused on B2B software and services companies in the range of $5m to $100m+ enterprise value. We guide CEOs and business owners through the process of selling their business & assist investors in sourcing & closing great deals. We love to talk markets and share beneficial information - please reach out any time.

Berkshire Partners backed Tango announces deal for Locatee

Overview: Tango has announced a deal for Locatee, a Zurich based provider of workplace analytics solutions, in a move that will see them become the acquirer’s European headquarters. This addition aims to bolster Tango’s real estate and facilities management software by helping their clients make decisions to improve occupancy rates, space utilization and employee satisfaction. Read more here.

Climb Comment: Aspects of geographic expansion and product expansion in this deal alongside Locatee bringing a team of 20+ (per LinkedIn) & impressive logos like Deloitte & Zurich Insurance. Both businesses work in the facilities management space - with Tango providing a full-cycle platform to help enterprises with real estate analytics, lease accounting, maintenance obligations, sustainability & more. Locatee focuses specifically on helping enterprises and CRE investors understand how buildings and office spaces are being utilized. As companies navigate the new reality of hybrid workspaces and changing city centers this data is crucial to both employee satisfaction and managing the expense that goes into securing and maintaining office space.

Healthy Together acquires Kinsa Health

Overview: Healthy Together, a provider of SaaS solutions to State-level health and human services programs, has acquired Kinsa Health. Based in San Francisco, Kinsa’s AI platform provides predictive insights to organizations in the healthcare space. Healthy Together is aiming to improve population health management by integrating this illness forecasting engine into current solutions, ultimately improving collective health and making government and enterprises more efficient. Read more here.

Climb Comment: Healthy Together provides benefits enrollment, messaging capabilities, records management, and digital test results solutions to government health organizations — Departments of Health, Social Services, etc.

Kinsa has built a platform which combines big data from a range of sources with their own proprietary data acquired via their own connected smart thermometers. Kinsa leverages this data to predict communicable disease outbreaks in real-time and provide guidance to government orgs, hospital systems, enterprises (pharmacy supply chains for instance), and families/individuals. No doubt this data and delivery system will be of great value to Healthy Together and their customers.

ReactorNet Technologies acquired by BirchStreet Systems

Overview: ReactorNet provides software for managing business spending and supplier relationships to the hospitality, entertainment and healthcare verticals. Their acquisition by BirchStreet Systems, a provider of procure-to-pay solutions including accounts payable automation, invoice management and inventory management, cements the acquirers position as a leader in the hospitality tech sector. This deal will also give BirchStreet access to new vertical growth opportunities. Read more here.

Climb Comment: ‘Procure-to-pay’ represents a tremendous efficiency opportunity for scaled enterprises, integrating product sourcing with accounts payable to provide both faster turnarounds and better org level visibility into spending. This deal sees two hospitality focused platforms join forces to provide a deeper solution set around procurement and payments.

By nature, hospitality is a vertical where inventory is rapidly consumed and replaced. Each bar of soap, each case of wine, represent a transaction which must be scheduled, sourced, tracked, ordered, logged, and accounted for. Especially for organizations which manage large properties or multiple properties these transactions (as well as larger projects such as furniture and furnishing replacement) offer opportunities for either expense slippage or for a platform like BirchStreet to create savings and efficiency.

RTC Partners invests in COMM to further expand their marketing services platform

Overview: Growth focused PE firm RTC Partners has announced an investment in COMM, a marketing agency offering services such as branding, creative, media strategy and buying, digital, lead generation, web development and social media. The Boston based agency with a team of 50 is RTC’s 5th investment (link to other 4) in the industry since they launched their marketing platform at the start of 2022. Read more here.

Climb Comment: RTC here continues their push to build a marketing powerhouse, with COMM joining four prior acquisitions. Prior acquisitions (linked above) are businesses in PR, Demand Marketing, and B2B strategy & analytics consulting. COMM offers a similar suite of services but seems to also have strong delivery capabilities in areas like digital media buying & content creation.

The RTC marketing platform now comprises more than 260 professionals and 150 customers worldwide. Members of COMM senior leadership stayed aboard to continue operations and growth and will join the platform leadership team as well.

Climb has spent significant time in marketing services in the last 18 months, with one deal closed (link) and more on the way. We’re working on an agency roll-up as well as multiple one-off deals in a variety of sectors. If you’re an agency owner considering sale or an investor looking for marketing services deals — please do get in touch.

Sportstech company Diamond Kinetics acquires sidelineHD

Overview: Diamond Kinetics is aiming to transform youth baseball and softball with this acquisition of youth sports media platform sidelineHD adding key broadcasting capabilities. SidelineHD allows parents to create professional-quality live streams with integrated scoreboards whilst leveraging AI in real-time to automatically generate highlights, videos and other social content which is instantly shareable. Read more here.

Climb Comment: Noteworthy deal in youth sports — SidelineHD delivers a platform which allows parents and coaches to create ‘ESPN style’ live streams of youth baseball and softball games which can then be directed to Facebook and YouTube. One parent testimonial on the Sideline site suggests that their teenager had received substantial college recruitment interest based on Sideline videos.

Diamond Kinetics has created a ‘smart-bat’ sensor which tracks things like swing speed, grip strength, acceleration, angle and more to provide an advanced picture of a player’s performance and opportunities for performance. DK is partnered with Major League Baseball and has raised north of $20m from investors including SeventySix Capital and Elysian Park- both sports-focused investors.

Interesting to note that as of today SidelineHD is being offered free of charge via their website - unclear if this pricing was in place pre-acquisition as well but a great way to gain market share and a strong foothold.

Podcast of the week

We have a new favorite podcast! It’s only a couple of episodes old but we are really enjoying “BG2” the podcast by Altimeter’s Brad Gerstner and ex-Benchmark GP Bill Gurley. It’s similar in nature to the popular All-In podcast but much more narrowly focused around investing and technology, which we enjoy more. In this week’s edition, they have an insightful conversation on the latest imitation learning models used by Tesla in FSD 12. Here it is.

Thanks for following along & hope you found something useful or interesting.

All the best,

Nick

Nick Cellura

Principal, Climb Advisors

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