Climb Advisors Weekly M&A Deals Newsletter

DaySmart Software acquires Time To Pet, JSA buys Forward Vision

Welcome to Climb Advisor’s weekly deal newsletter highlighting transactions announced last week across the B2B tech landscape.

Climb Advisors is an M&A and credit advisory firm focused on B2B software and services companies in the range of $5m to $100m+ enterprise value. We guide CEOs and business owners through the process of selling their business & assist investors in sourcing & closing great deals. We love to talk markets and share beneficial information - please reach out any time.

DaySmart Software acquires Austin based Time To Pet

Overview: DaySmart Software provides vertically-focused business management software, targeting the recreation, vet, pet, salon, spa and body art industries. The addition of Time To Pet brings a broader range of solutions to the current DaySmart Pet platform, including client and staff management, scheduling, invoicing, online payments, GPS tracking, automatic charging, visit report cards and pet parent communications. Read more here.

Climb Comment: DaySmart started building software for the pet industry in 2005 and adds some great capabilities & 3,000 customers with their acquisition of Time To Pet, which offers a full-suite of management tools to owners of dog walking and pet sitting companies. These solutions are geared towards small shops and solopreneurs and currently offer no-card required free trial onboarding to win customers who likely are not using any dedicated platform to manage their business. Time To Pet currently lists pricing in the $30-$50/month/user range — DaySmart’s scale and mature customer acquisition channels will likely result in improved margins and should be cross-sell potential within accounts that offer grooming and more alongside pet-sitting. Nice example of a complementary feature set being acquired, and lots to like in the pet industry over the mid-long term.

Forward Vision acquired by JSA

Overview: Forward Vision, a full-service B2B marketing communications agency, specializing in technology and network infrastructure companies, has been acquired by Jaymie Scotto & Associates (JSA). The Las Vegas based acquirer provides brand strategy, PR, digital marketing and event planning services to global data centers, real estate companies and network operators. Read more here.

Climb Comment: JSA takes a deep & comprehensive approach to marketing for their clients, typically data centers and global telco, by leveraging a media network two decades in the making which boasts a YouTube channel with almost 200k subscribers, podcasts with 20k+ downloads, and monthly online & in-person events. With this acquisition they add a premium client list & an experienced marketing team with deep industry knowledge. Worth noting that the two organizations have been partnering on projects for more than three years — collaboration and partnership done well give all parties the opportunity to plan for long-term success.

American Securities acquires NWN Carousel from New State Capital Partners

Overview: PE firm American Securities is making a substantial play in the $100B AI powered workplace services market by acquiring NWN Carousel. The Boston based company has grown to be one of the largest cloud communications service providers (CCSP) in North America with an annual gross revenue of $900M. They focus on the hybrid workspace experience with solutions such as a unified communications platform, AI-powered contact center services, visual collaboration & workspaces and cybersecurity tools. Read more here.

Climb Comment: NWN Carousel executes large enterprise UCaaS and managed service projects — working on projects as varied as migrating 3,000 MGM Resorts employees from in-office to home office work; building a connected ‘Smart Track’ at New Balance HQ; and helping a large healthcare org implement modern cybersecurity protocol following a breach. New State acquired NWN in 2015 and tripled revenue over the hold period, undoubtedly leading to a material outcome for all involved. American Securities will look to continue capitalizing on the shift towards AI-powered contact centers and increasingly complex IT services needs of large enterprise.

Hellman & Friedman and Valeas secure majority stake in leading CPA advisory firm Baker Tilly

Overview: A landmark day for the US accountancy sector with Hellman & Friedman announcing they’ve led an investment in Baker Tilly, marking the largest PE investment in the sector to date. Valeas Capital Partners also participated in the deal, which allows Baker Tilly access to additional capital for accelerating growth through investments in talent, technology and further strategic acquisitions. Read more here.

Climb Comment: Baker Tilly is a global top 10 CPA firm and has doubled headcount over the last 5 years, with revenue of $5.2B last year, up 11% from ‘22. Hellman & Friedman have almost $100B in AUM and are investing out of their tenth fund -a $24B facility. Notable deals from H&F include their 2022 take-private of Zendesk and their acquisition of SimpliSafe.

Tremendous deal here in professional services. Baker Tilly have proven they have the ability to grow at scale and this investment will likely accelerate that. Professional services, particularly accounting, is an area we have seen robust activity of late. For example, we also saw Platform Accounting Group raise $85m this week to support further acquisitions of boutique accounting firms across the country.

Autodesk acquires Pix of X2X to improve operational efficiency of their design and make platform

Overview: Autodesk Inc. (NASDAQ: ADSK) is acquiring the PIX business of X2X, subject to regulatory approval. Pix is a production management tool which allows creatives and executives in the media and entertainment industry to securely review and collaborate on content throughout the production process. Read more here.

Climb Comment: PIX, a product of X2X, falls broadly under the umbrella of Media Asset Management (MAM), and provides secure workspaces to share large and complex files. The moves Killers of the Flower Moon and Barbie, along with numerous other major productions, relied on the PIX workspace to move creative through production. Sharing days worth of high resolution footage between studios around the globe is much more serious of an undertaking than it may appear at first, and even in the last few years much of this took place via physical tape sent by secure couriers. The ability to migrate these processes to digital saves time and resources for all involved.

Autodesk has grown through the years from a business mostly focused on CAD/design to a much more comprehensive platform that touches on any sort of complex file manipulation and collaboration, and looks to deepen their footing in media and entertainment with this deal. Will be interesting to see if the regulators let this through given recent shifts towards more aggressive antitrust action.

Podcast of the week

Roland Lessard (ex Co-CEO) of Morningside shares his M&A Value Creation Playbook on a recent Think Like an Owner podcast here. It’s a conversation rich with excellent tactical insights and frameworks; it is worth a listen for anyone contemplating M&A in near term.

Thanks for following along & hope you found something useful or interesting.

All the best,

Nick

Nick Cellura

Principal, Climb Advisors

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